More Engaging Mobile App

The “BoboVita” app is an educational tool that offers information on nutrition and the proper development of children during the first three years of life.

It was created to aid parents at every stage of expanding their baby’s diet, and to make it easier for them to introduce new flavors into the mix.

The first version of the app, which was created in 2016, matched the layout of the brand’s website, which has evolved in the meantime. This meant that one of our tasks was to redesign it. The aim was to provide cohesive visual identification between the website and the app.

In terms of technological changes, we needed to introduce modern tools that would make updates more efficient, and reduce the costs related to the maintenance and development of the app – which until that point had been programmed separately for iOS and Android devices.

Another one of our tasks was implementing Push notifications to encourage users to use the app more often, and to discover its valuable content and useful functionalities.

The client also wanted to improve communication between the app and the website on which the content and notifications that show up on the app are created.

When thinking about creating the new “BoboVita” app, we had to factor in the cost and the client’s resources, which is why we decided to use an emerging technology called React Native. Using this architecture, you have to write the app just once and are then able to publish it on both iOS and Android devices with only minor adjustments. Additionally, React Native allows the co-sharing of components by websites and mobile apps, which makes further development of the app even faster, cheaper, and easier.

One of the ways to engage the users of the “BoboVita” app are Push notifications that inform them about new content in the newly-added “News” section – articles related to their child’s age group, new products, and events in their area. By integrating it with the existing CMS system, the client can use this tool at will, without needing to learn a new one. The system allows for the sending out of automated messages – for example when a baby reaches the age when their diet can be expanded – as well as targeting selected users with spontaneous promotions.

By using the Firebase tool, we were able to precisely monitor the user’s movements and run advanced analyses based on which our client can create marketing automation scenarios. That way, they can reach very select groups with precise messages, sparing the nerves of other people for whom this type of content would be just information overload.