Product & Web Development
Our role
Over the course of five years, we played a central role in the reconstruction process, focusing on various aspects that directly influenced the client’s online presence and sales performance.
1. Redesigning the Booking Process:
We took charge of redesigning and programming the booking process, streamlining the user experience to enhance efficiency and customer satisfaction. Our goal was to simplify the process while encouraging users to explore additional services, ultimately contributing to increased sales.
2. Presentation of Hotels and Additional Services:
A key element of our involvement was the complete overhaul of how hotels and additional services were presented on the platform. Through innovative design and strategic placement, we aimed to captivate users and drive them towards making informed choices, thereby boosting conversion rates.
3. New Iconography System:
Recognizing the importance of visual communication, we introduced a new iconography system that not only enhanced the platform’s aesthetics but also played a crucial role in guiding users through the various features and offerings. This contributed to a more intuitive user experience and increased engagement.
4. Style Guide Dedicated to the Online Channel:
To ensure consistency across the platform, we developed a comprehensive Style Guide dedicated to the online channel. This not only facilitated a cohesive visual identity but also streamlined development processes, ensuring a unified and polished user interface.
“Thanks to SYZYGY’s help, we have recorded a visible increase in sales.”
Encouraging technology adoption
Results
Our dedication bore fruit in the form of a substantial surge in online sales, emerging as the primary metric for success and a pivotal indicator of the project’s overall triumph. The client’s e-commerce platform experienced a remarkable metamorphosis, firmly establishing itself as a frontrunner in the competitive landscape of the Polish tourism industry.
Services:
- Prototyping
- Product & Service design
- Product development
- Experience design
- Maintenance & Operations
Technology:
- Javascript: React, Redux, Next.js, Node.js
- Front-end: SCSS – BEM
- Tests: Jest, Cypress, Lighthouse
- Architecture: Server Side Rendering, Continuous Integration
![Agata Kuich - SYZYGY Warsaw - New Business]()
We create long-term and partnership relationships with customers that translate into qualitative product development.
Upselling Newsletter
Unlocking the essence of strategic UX and UI design, we specialize in pinpointing crucial moments for upselling. Our newsletter serves as a beacon of inspiration for leaders in the tourism and travel industry, unveiling the secrets of effective upselling. Delving into topics such as strategic timing, personalized offers, and the art of effective UX, we offer insights on measuring interaction effectiveness and intelligent planning. Join the elite group shaping the future of tourism through our knowledge-sharing platform.
