Audit of Online Platforms

We focus on evaluating current resources and strategies, identifying strengths and weaknesses, and potential areas for improvement. The audit can be conducted as part of a larger service or as a standalone product. It identifies key issues with your platform and compares its performance to competitors.

Auditing is the service for you if:

You need support in understanding platform issues
You are at any stage of purchasing a new platform
Your existing CMS or e-commerce platform not meeting expectations
You are exploring different solution concepts
You need to convince decision-makers of the problem’s severity
You want to have a comparison with the competition.

Why Conduct an Audit?

The purpose of an audit is to comprehensively evaluate the current online platform, identify its strengths and weaknesses, and propose specific actions to improve its functionality and competitiveness. The audit aims to understand how current resources and strategies can be optimized to better meet the needs of the market and users.

By analyzing functionality, content, competitive solutions, and technical aspects (technical SEO), the audit provides valuable information necessary for making informed strategic decisions. This also helps to better align products and services with customer expectations, potentially increasing their satisfaction and loyalty.

Ultimately, the audit helps to increase the visibility and efficiency of the website, leading to better business results.

Objectives of the platform audit

What Will You Learn from the Audit?

After completing the audit, you will receive a detailed report answering key questions about your offer, market, and strategy. This includes understanding what to focus on and what needs improvement. You will also be able to better tailor products and services to market expectations by knowing the answers to questions such as:

  • What are the strengths and weaknesses of my offer?
  • What are the segments of my customers and their needs?
  • What changes are needed on the site to better fulfill its functions?
  • What are the best practices of competitors and how can I adapt them?
  • How can I improve the visibility of my site in search results?
Platform Ads and SEO Audit: Verify the most important parameters and improve your website's visibility in google search

Detailed Audit Findings

During the audit, we create a series of results that allow us to thoroughly understand your current situation. Each part of the report provides specific information necessary for a comprehensive assessment and optimization of your online platform.

Below are descriptions of the individual results that arise during the audit:

Analysis of Your Offer

This involves identifying and evaluating all products and services you offer, how they are presented, the benefits they bring to users, and how they compare to competitors. The goal is to understand how well the offer meets market needs and where there are opportunities for improvement.

We will carry out a comprehensive analysis of your company's offering

Customer Segments & Buyer Personas

Customer segmentation involves identifying different target groups for your company’s offer. We create detailed profiles of Buyer Personas, representing typical users of products or services. This analysis helps better understand the needs and behaviors of your audience, allowing for more effective adjustment of the offer and marketing communication.

Positioning for customer segments and buyer personas

Value Propositions (VPC)

Value Proposition Canvas helps understand the value your website provides to users. Even if you have a great idea for your site, it doesn’t guarantee users will want to use it. Therefore, the primary goal is to understand your audience’s needs and find ways to meet them. The analysis proceeds from the problem to its solution in an organized, thoughtful way, making it easier to identify users’ main problems and find potential solutions.

Value Proposition Canvas (VPC) = the value you want to give to the users of your online shop/website

Functional Analysis (vs specific goals) on Sites

Functional analysis involves assessing how well the current online platform meets your company’s specific business goals. We check which functions work effectively and which need improvement to better meet users’ needs and achieve set goals.

Website audit and functional analysis

Analysis of Existing Content on Platform

Content analysis involves reviewing all subpages of your available services to understand what content they convey and how much they cover given topics. The goal is to evaluate the quality, relevance, and compliance of content with user expectations and identify areas needing improvement.

Website content quality analysis needed for content marketing

Analysis of Competitors’ Solutions

Competitive analysis involves comparing your platform with competitive solutions. We identify the strengths and weaknesses of competitive platforms and opportunities to improve your offer. This analysis provides valuable insights into what works well in the industry and what innovations your company can adapt.

Audit of websites and loading speed of competitors' products

Technical SEO Audit

The technical SEO audit is a detailed analysis of the technical aspects of your website for search engine optimization. We check factors affecting site visibility in search results, such as URL structure, page load time, and other Core Web Vitals indicators. The audit results provide recommendations to help improve your site’s ranking in search engines and increase organic traffic.

Audyt technicznej strony SEO - co wpływa na pozycjonowanie strony w bezpłatnych wynikach wyszukiwania
Alex Thomas - IT Business Partner - SYZYGY Warsaw

Wondering if it Makes Sense for Your Platform? Let’s Talk!

Leave us your email and phone number—we’ll call you back to discuss your needs and challenges regarding your platform. Following this conversation, we can decide together on scheduling a follow-up meeting with our experts. They will delve deeper into your requirements to craft a tailored solution and outline the next steps for a comprehensive audit, helping you optimize your platform’s performance and competitiveness.

Zespół pracujący nad platformą internetową

The Audit Team

Solution Architects is a team of experts consisting of experienced developers and designers responsible for conducting the audit. Their task is not only to perform a detailed analysis but also to support you at every stage of the process. Below are the key tasks and responsibilities of the Solution Architects team:

  • Recommending Solutions:

Solution Architects analyze your resources, needs, and expectations to recommend the most suitable and effective technological solutions for current challenges.

  • Resource Assessment:

The team thoroughly evaluates current technical and operational resources, identifying strengths and weaknesses of the infrastructure and proposing potential improvements.

  • Competitor Analysis:

Solution Architects conduct an analysis of competitive solutions, allowing a better understanding of your company’s market position and identifying areas for improvement.

  • Technical SEO:

The team performs a technical SEO audit, assessing the technical aspects of your website to ensure optimal visibility in search engine results.

  • Education:

Solution Architects actively educate you on best practices related to current technologies and strategies, explaining step-by-step changes that can bring the most benefits.

  • Report Preparation:

After the audit, the team delivers a detailed report containing analysis results, recommendations, and an action plan to help optimize resources and strategies.

Why conduct a website SEO audit?

Why Undergo a Site Audit?

  • Provides a detailed picture of the current situation and competitor activities
  • Helps identify areas requiring improvement
  • Facilitates informed decision-making for further development
  • Supports site efficiency by providing data on content and functionality optimization

How much does an audit cost?

The cost of an audit is no more than 10,000 EUR, so that the decision to carry it out is as simple as possible and does not require the approval of top management.

How long does the audit take?

The duration of the audit is approximately two weeks from receipt of the answers to the questionnaire.

Platform audit - Increase the potential of your platform

Let’s Talk About Where to Start

We understand that creating a new online platform is a complicated process that requires many decisions. We are here to support you, starting with a comprehensive audit. Our goal is to thoroughly understand your needs and tailor a solution that will streamline your operations and increase your company’s efficiency.

Leave us your email, and we will arrange a meeting to discuss how we can contribute to your success.

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