Headless frontend implementation
for e-commerce

In the world of e-commerce, where change is undoubtedly dynamic, traditional sales platforms often fail to keep pace with growing user expectations and market demands. Performance issues, limitations in personalisation, integration with internal systems and difficulties in maintaining a consistent user experience across devices are just some of the challenges faced by modern businesses. Implementing headless e-commerce addresses these issues by providing good scalability and rapid implementation of changes through a headless architecture, which also offers benefits in terms of security and cost reduction.

Implementing headless e-commerce is for you if you want to increase your company’s competitiveness in the marketplace, improve the performance of your online store, gain greater flexibility in content management, and respond more quickly to your customers’ needs. It is ideal for companies with complex e-commerce needs that want to break free from the limitations of traditional platforms.

Modern ecommerce businesses often need to manage sales across multiple channels, such as websites, mobile apps and IoT devices. Each of these channels requires a unique approach, which can be challenging and ultimately lead to inconsistent user experiences. Traditional platforms often struggle to integrate different sales channels, leading to problems with content management, data synchronisation and maintaining a consistent look and feel across all platforms.

Headless architecture enables your company to effectively manage sales across multiple channels. By separating the backend from the frontend, headless allows you to create a consistent and integrated user experience, regardless of the device being used. You can easily tailor content and functionality to the specific needs of each channel, increasing customer satisfaction and engagement.

As your online store grows, the need to implement advanced features such as complex product filtering becomes more apparent. Traditional e-commerce platforms often rely on the back-end to handle such complex tasks, which can lead to slower page performance and increased server load. Managing and updating these functions can be difficult and time-consuming, especially when business logic needs to be constantly modified.

A headless architecture allows much of the complex logic to be offloaded to the front-end, allowing data to be retrieved directly from the front-end rather than the back-end. This approach greatly increases the flexibility and performance of your online store.

The use of traditional e-commerce platforms often comes with vendor lock-in, which means dependency on a single technology provider. This means that your business is limited to the services and products offered by that vendor, which can lead to issues of flexibility, cost and access to specialists. Such dependency can also be a significant barrier to innovation and rapid response to changing market needs.

With headless architecture, you can free yourself from dependence on a single technology vendor. It enables independent development of both layers – front-end and back-end. The fact that they can be developed in parallel increases project management flexibility and makes it easier for you to access specialists in different areas.

Traditional e-commerce platforms often have limited content management and personalisation capabilities. Out-of-the-box solutions may not be flexible enough to adapt interfaces and content to the specific needs of your business and its customers. The inability to fully personalise can lead to reduced user engagement and lower conversion rates.

A headless architecture allows for full front-end personalisation, enabling the creation of unique user experiences. By decoupling the front-end from the back-end, you can freely modify and evolve the user interface, independent of the content management system (CMS) or e-commerce platform.

Traditional platforms often take a long time to implement new features and updates, which can delay responses to market and customer needs. This delay can result in a loss of competitive advantage and customer dissatisfaction.

With headless technology, you can introduce new functionality faster, allowing you to respond more quickly to market and customer needs. Headless allows different elements of the system to work in parallel, reducing the time it takes to implement new solutions.

Traditional e-commerce platforms often struggle to integrate different systems and services, such as CRM, ERP or marketing automation systems. Complex and inflexible systems can hinder communication between different components, leading to delays, errors and increased operational costs. Lack of seamless integration can also negatively impact customer experience and data management efficiency.

With headless technology, it is easier to integrate different systems and services through an application programming interface (API). The API-first approach assumes that all system components communicate through APIs, making it easier and faster to add additional customer touch points to the business.

Headless commerce allows companies to quickly introduce new features and scale their services without having to overhaul the entire system.

With traditional e-commerce platforms, any change or enhancement to the system can require a significant overhaul of the entire architecture, which is costly and time-consuming. The lack of flexibility and scalability can lead to the accumulation of technical debt that becomes increasingly difficult to manage over time.

With headless commerce, you can quickly introduce new features and scale services without having to rebuild the entire infrastructure. Your business can update its systems incrementally, reducing technical debt while minimising the risk of disruption to store operations.

If the front-end and back-end are tightly integrated (in a monolithic architecture), your online store may be more vulnerable to attack. A breach in one part affects the entire system, jeopardising sensitive customer data and the integrity of business operations.

By separating applications in a headless architecture, you reduce the risk of attack. By separating the front-end from the back-end, you can better protect sensitive data and systems, increasing the overall security of your e-commerce platform.

In e-commerce platforms with monolithic infrastructure, testing new features and business capabilities can be complex and time-consuming. Introducing changes often carries the risk of disrupting current store operations, which can lead to lost sales and user dissatisfaction. The lack of flexibility to test and implement innovations makes it difficult for your business to respond quickly to market and customer needs.

Headless architecture allows you to test new features and solutions in isolation from the rest of the system. This minimises the risk of disruption to business operations and enables safe experimentation with innovation. It also allows potential problems to be identified and resolved before they are rolled out into production. This reduces the risk of errors that could negatively impact the user experience. You can test different variants of features and business strategies, helping you to optimise your operations and better align your offerings with customer expectations.

We start with a detailed analysis of your current e-commerce system and identification of your business needs. At this stage we also consider the implementation of headless e-commerce to assess the potential benefits and challenges associated with this technology.

We create a detailed implementation plan that includes system architecture, technologies and a work schedule.

Working with the backend team, we separate the front-end and back-end layers using APIs (Application Programming Interface), allowing independent development and maintenance of each. We use headless architecture to increase the security of stored information, provide flexibility in implementing new solutions, and improve page speed and user experience.

We integrate all the necessary systems and services and configure the new e-commerce environment.

We carry out detailed performance and functionality testing and then optimise the system for the best performance.

We complete the deployment and provide technical support and training for your team.

We provide you with a team of experienced specialists who are experts in front-end, e-commerce, systems integration and back-end collaboration. Our team will work closely with your backend team or another company during the architecture transition to ensure a smooth and effective headless implementation.

We always build a dedicated team whose composition and skills are tailored to the specific needs and capabilities of your organisation. We focus primarily on the front-end part of the implementation, working with your teams and external partners to ensure efficient project delivery.

If your organisation lacks other skills required for headless implementation, we can also provide support from specialists in UX/UI design, product design, DevOps, project management, Scrum and even backend. Our goal is to enable your organisation to successfully transition to a headless architecture while maintaining the highest quality and minimising the risk of disruption to ongoing operations.

We have experience in implementing headless e-commerce solutions for various clients, including large online stores and sales platforms. We have worked with many companies to help them navigate the migration and technology transformation process, tailoring our approach to their specific needs and challenges.

For example, we migrated one of our clients from a monolithic system developed over 15 years to a headless architecture. We started by redesigning the product pages and category listings, before moving on to more complex changes such as shopping cart integration. This step-by-step approach allowed us to introduce new functionality and improve site performance without disrupting store operations, minimising risk and ensuring sales continuity.

We work with companies such as RTV Euro AGD and TUI, where we have carried out major migrations and integrations, significantly improving the performance and functionality of their systems. In each project, we focus on delivering solutions that are scalable, flexible and tailored to our clients’ individual needs.

Our experience and expertise allows us to guide your organisation through the entire headless e-commerce implementation process, from needs analysis and planning, through implementation and testing, to final deployment and technical support.

The cost of implementing headless e-commerce depends on the complexity of the project, the scope of work and the specific needs of your business. Each project is priced individually after a detailed requirements analysis to ensure the most effective solutions. We work with companies that are prepared to invest at least EUR 150,000 in significant improvements and innovations in their e-commerce infrastructure.

Headless e-commerce is best suited to medium and large e-commerce businesses with more complex needs. For smaller shops, traditional platforms may be sufficient.

The implementation time for headless e-commerce depends on the scope of the work and the individual needs of your business. The flexibility of the headless architecture means that the project can be done in stages, allowing you to make incremental changes and see how they work in practice. For example, for one of our clients, we started by redesigning the product pages and category listings before moving on to the shopping basket. This approach minimises the risk of disruption to the store’s ongoing operations and ensures continuity of sales.

Typical headless e-commerce implementation projects last from several months to a year, depending on the complexity and scope of the work. A phased implementation allows results to be monitored and adjustments to be made on an ongoing basis, increasing the chances of overall project success.

When you start the process of moving from a monolithic architecture to headless e-commerce, it’s crucial to start with thorough planning and collaboration with your backend team.

First, determine if the backend team is capable of creating the necessary APIs to decouple the front-end from the back-end. Ensuring that the current backend system can support this change is a key step to the success of the project.

Second, conduct a business needs analysis to understand what functionality is most important to your organisation. Prioritising will help you plan the migration phases.

Implementing a headless architecture may require a larger initial investment, but the benefits often outweigh the initial cost. If you sell or plan to sell your products through multiple channels (websites, mobile apps and IoT devices) and offer personalised content on different devices, the investment in headless commerce will certainly pay off.

With a headless architecture, you can introduce new functionality faster and adapt the front-end to changing market needs, reducing time-to-market. The ability to respond quickly to customer needs and make necessary front-end changes allows your business to remain competitive and better adapt to dynamic market conditions.

In addition, headless commerce enables better management of IT resources and helps reduce your company’s technical debt, resulting in long-term cost savings.

Our implementation includes training and technical support to ensure a smooth transition to the new headless architecture. However, your organisation may benefit from having an in-house technical team. Separating front-end and back-end systems often requires specialists in both back-end and front-end development who can work together effectively. If your company lacks these internal resources, you can use the services of external partners.

Having a dedicated team that understands the specifics of your business and the new architecture allows for more efficient system management and quicker response to any needs or challenges that may arise. It’s worth considering hiring or working with experts to realise the full potential of headless architecture.

We use modern technologies such as React, Angular and Vue.js for the front-end and various back-end platforms depending on your specific needs. In addition, headless technology allows for flexible implementation of new solutions, faster content delivery and separation of front-end and back-end layers. This approach is essential for delivering a consistent customer experience across all channels.

If you are planning to replace your backend, now is the perfect time to move from a monolithic architecture to a headless one. This will provide greater flexibility and scalability for all your sales channels in the future.

A headless architecture also allows for better integration with your company’s various internal systems, which is critical for omnichannel and personalised content across devices and markets.

Yes, implementing headless e-commerce allows you to keep your existing backend system and add a new front-end layer without losing any data.

Our frontend headless implementation service might be the solution to your challenges.

• Increase performance: Switch to headless architecture and enjoy faster e-commerce operations, even under heavy traffic.
• Better integration: Simplify the management of different systems and services with flexible and modern solutions.
• Content personalization: Create unique user experiences tailored to their needs and preferences.

Gain flexibility and scalability. Share your email with us, and we’ll schedule a meeting to discuss how headless e-commerce can support your business growth and meet the increasing expectations of your customers.