Mobile Applications
Mobile applications offer functionality and experiences that cannot be achieved through traditional web applications. Investing in mobile applications enhances a brand’s perception as innovative and committed to providing convenient solutions for its users.
By 2023, mobile traffic will account for over 57.6% of the time spent online globally by users aged 16 to 64 (Backlinko). In addition, a significant amount of time spent on mobile devices – as much as 92.5% – is dedicated to mobile apps, while only 7.5% is spent browsing websites (TechJury).
At SYZYGY Warsaw, we specialise in developing mobile applications that support business growth and address the unique challenges faced by large enterprises. We excel at designing and integrating solutions with our clients’ existing systems and processes, which is crucial for large companies with extensive IT infrastructures.
Problems and needs addressed by mobile applications:
1. Personalised user experiences and direct interaction
Mobile applications allow companies to provide users with personalised experiences that are perceived as more natural and intuitive in a mobile environment. While personalisation can be achieved in both web and mobile applications (such as purchase history or location), users increasingly expect access to these features through mobile apps. These apps allow for more direct communication, such as push notifications and personalised offers.
Mobile apps provide users with quick and convenient access to services that better meet their needs in a mobile context – on the go, during breaks, or while using other phone features.
Benefits:
- Increased customer loyalty through targeted offers and messages.
- The efficiency of marketing campaigns improved by reaching users directly with real-time updates.
2. Realisation of the full potential of interaction on mobile devices
Mobile apps can take full advantage of the device’s native features such as camera, GPS, accelerometer, motion sensors and touch gestures. Unlike mobile-optimised websites, which can be clumsy to navigate, mobile apps provide a smooth and natural user experience. The user interface of mobile applications is designed specifically for mobile devices, making them more enjoyable and intuitive to use.
Business value:
- Increased user satisfaction through a smooth, intuitive interface tailored to mobile devices.
- Ability to introduce advanced features such as barcode scanning or real-time location tracking to enhance interactivity and usability.
3. Ideal solution for industries that require high levels of product interaction
Mobile apps are the perfect solution for businesses where users interact frequently with digital products, such as e-commerce. Browsing listings, adding products to a shopping cart, and managing orders become much more convenient when users have access to a dedicated app. A product sold directly through an app is always at the user’s fingertips, enhancing the shopping experience and enabling spontaneous transactions.
What it means:
- Better sales conversion through an intuitive shopping process optimised for mobile devices.
- Ability to build long-term customer relationships.
4. Facilitate loyalty programmes and additional features
Mobile apps are excellent for supporting loyalty programmes, providing users with convenient tools to manage points, discounts and access exclusive offers. In addition, apps can introduce gamification elements that engage users and encourage more frequent use of the app.
Benefits:
- Increased user engagement through features that motivate more frequent use of the app.
- Increased customer loyalty through interactive loyalty programmes and personalised offers.
5. Security
Mobile applications can take advantage of native security mechanisms. Combined with data encryption and two-factor authentication, this ensures a high level of protection against attacks.
Business value:
- Data security is critical to building user trust, especially in sectors such as banking and healthcare.
- Reduce the risk of data breaches by implementing best security practices.
6. Integration with customer systems
We work closely with our customers’ backend teams to understand their data structure and information exchange mechanisms. Our applications communicate with the backend to ensure flexibility and scalability. We also support integration with intermediary services to handle real-time events.
What it means:
- Seamless integration with existing systems, enabling efficient data and operations management.
- Flexibility and scalability of the solution to easily adapt to future organisational needs.
Choosing the right type of application – native solutions aren’t the only option
Understanding specific business needs and objectives is essential when choosing the right type of mobile application. While many organisations opt for native applications, they aren’t the only or necessarily the best solution in every case. To choose the optimal option, it’s worth considering three main types of apps: native, hybrid and web-based (PWA).
Native applications
Advantages:
- Optimal performance thanks to direct access to the device’s resources.
- Full integration with hardware features such as camera, GPS and accelerometer.
- Superior user experience (UX) through smooth performance and native interface elements.
Use cases:
- Ideal for applications that require high processing power and advanced device features, such as gaming, banking and advanced e-commerce applications.
- Best suited for applications that need to perform reliably under heavy user loads.
Hybrid applications
Advantages:
- Faster development and lower costs compared to native applications.
- One code base for multiple platforms (iOS, Android), simplifying maintenance and updates.
Use cases:
- Suitable for applications that do not require full hardware capabilities and can tolerate some performance limitations.
- A good choice for MVPs (minimum viable products) and smaller apps that need to be launched quickly, such as event or educational apps.
Web applications – PWA
Advantages:
- Lowest development costs and easy to update – only a server-side update is required.
- Ability to work offline thanks to local data caching.
- Works in a browser, no installation required.
Use cases:
- Ideal for applications that do not require installation, such as simple information tools, online forms or calculators.
- Great solution for applications that need to be available on multiple devices without the need to create native versions.
For more examples and detailed descriptions, read our specialist’s article comparing these three types of mobile applications:
The process of creating an application:
Needs analysis and organisational specifics:
We start with a thorough analysis of the customer’s business processes and expectations. We work with the client’s team to define the application’s objectives and key functions that best support their strategy. Based on this, we select the appropriate type of application.
UX/UI design:
We validate ideas at an early stage to avoid unnecessary app development costs, which can be doubled (Android + iOS).
We prototype using tools such as Figma, where we create dynamic wireframes that take into account the specificities and limitations of mobile operating systems. We test with target users to ensure the app is intuitive and easy to use.
At the same time, we ensure that the final product is optimised in terms of size and resource usage by focusing on reusable component libraries, design systems and native platform features.
Read more about design systems:
Front-end development:
Native or cross-platform applications are developed using best practices such as MVVM design patterns or Clean Architecture, ensuring ease of maintenance and feature extension.
Testing and Quality Control:
We perform automated unit, integration and UI testing. We use CI/CD (Continuous Integration/Continuous Deployment) to automate the deployment and testing process, reducing the time it takes to make changes.
Deployment and monitoring:
We prepare the application for release, meeting all technical requirements and platform guidelines. After deployment, we monitor the performance and stability of the application to quickly address any issues.
Support and Development:
We provide technical support and updates to the application based on the client’s business needs. We introduce new features and optimisations based on user data analysis.
FAQ
Ile czasu zajmuje stworzenie aplikacji mobilnej?
Czas tworzenia aplikacji mobilnej zależy od jej skomplikowania. Prosta aplikacja może zostać opracowana w ciągu kilku miesięcy, ale bardziej zaawansowane rozwiązania, które wymagają integracji z istniejącymi systemami, zaplanowania zaawansowanych funkcji i testowania, mogą zająć od 6 miesięcy do roku.
How long does it take to build a mobile application?
The time required to develop a mobile application depends on its complexity. A simple app can be developed in a few months, but more advanced solutions that require integration with existing systems, planning of complex features and thorough testing can take anywhere from 6 months to a year.
What is the approximate cost of developing such an application?
Developing the type of mobile application described above requires several months of work by a dedicated team. Therefore, we work with clients who are prepared to invest at least £100,000 in new solutions.
What are the costs of maintaining a mobile application after its launch?
Mobile app maintenance costs include updates to new operating system versions (iOS, Android), bug fixes, development of new features and performance monitoring. Regular updates and technical support are essential to ensure that the app remains stable and functional in the long term.
Will my mobile app work offline?
Yes, mobile apps can be designed to work offline, allowing users to access key features without an internet connection. Data can be cached and features that don’t require a constant connection, such as viewing saved content or managing orders, can be provided.
What are the benefits of integrating a mobile app with existing systems (CRM, ERP, etc.)?
Integrating a mobile app with systems such as CRM or ERP enables seamless data flow and process automation. For example, users can manage orders and track their purchases, while companies can monitor real-time data, improving operational efficiency and simplifying customer relationship management.
Wondering how a well-designed mobile app can benefit your product?
Wondering what benefits a mobile app can bring to your business? In today’s world where users are increasingly reliant on smartphones, a mobile app can
- Streamline internal and external processes
- Increase user and customer engagement
- Improve business outcomes and scale your operations
Contact us and we’ll show you how to create a modern, functional and perfectly tailored mobile solution. Together, we’ll develop an application that:
- Aligned with your organisation’s strategy,
- Is easy and intuitive to use,
- Delivers measurable benefits and meets the needs of your business!
